Archive for April, 2009

Tw-humour?

April 30, 2009 at 1:38 pm 1 comment

It’s a stinker!

Drum & Bass + church = awesome:

April 19, 2009 at 3:08 pm 1 comment

Twitter punk’d? …or have you been?

“This is not a story of the “little man” beating out “big media” — this is the story of a major Hollywood celebrity orchestrating a massive, social media publicity campaign that was specifically designed to promote himself, Twitter and, by extension, Ted Turner and CNN.”

Aha – interesting opinion. Now, why would you buy billboards for promotion to get random followers?

Now, is it an ego thing, a relentless exercise in self-promotion or is it an orchestrated campaign by Twitter to rally people to sign-up and follow celebrity AND major TV networks  in an extension to its value proposition. Why has no-one even bothered to look at the obvious?

Come on – Larry King participating in fun and games…

Really?

April 19, 2009 at 3:00 pm 1 comment

Chinese whispers in a digital post-it style

So much fun and very, very funny:

April 19, 2009 at 2:45 pm Leave a comment

Life is a game and so is the Internet

The Nethernet (previously known as PMOG, the Passively Multiplayer Online Game) is an online game which players “passively” participate in while browsing web pages. Players earn data points by visiting unique domains, which they can spend on various game items that can be attached to web pages to trigger events when another player next visits that page

It really is fun, fun, fun…as you go about your daily business on the Internet you stumble across missions, traps and new connections. You learn more from connection and plant traps to catch out the community. This is where game play has been turned on its head as you are immersed purely by being logged in and you can take or leave the missions and challenges set out before you, dependent on whether you have time or not.

Add it to your Firefox here:            https://addons.mozilla.org/ca/firefox/addon/6336

April 14, 2009 at 1:31 pm Leave a comment

Monetizing Twitter

How can companies monetize Twitters?

What is not to say that monetizing twitter messages is not that tricky:

“buy <insert great product here> NOW – <link>”

People need to come back to the 4Ps of marketing and maybe people will make some $$$ (or £££ if you’re a Brit)…

[Product] Create a product or service that is clear and easy to comprehend so the potential buyers will have no problems in understanding what you or your your company is offering. This is by far the most important thing to do before you even consider marketing something. If you are offering a product or service to impending clients and the client cannot fully understand what your product or service is and does, they will move on (quickly) and their opinion of you is affected.

[Price] Create a price that is reasonable and competitive with your other companies in your market. You should do some research on these companies and find out the average prices of your type of product or service and in turn create a price that is lower than the average if it is possible in your budget and profit margin. The public will notice a product or service substantially quicker if the price is in their budget and with the growing economy, the public will appreciate a low cost product or service.

[Place] Choose a location that will best suit your company in reaching your prospective market – in this case Twitter. You must choose a location to promote that will reach your future client base. This holds true for new products more than existing companies and products because if people do not know your product exists then how will they know they need it and buy it. In this instance the 1st place they may see the offer is on Twitter, the 2nd place will be on you web-site.

[Promotion] You must always remember that communication with your consumer base is by far the most important aspect in marketing a new product or service. If you can make your client feel safe and feel as though they are making the right choice in choosing your product, you are one step ahead of your competition. Safety with their money is a large part in the decision the potential clients make when choosing a product or service that they are in need of, and if you can make sure they feel safe, you will be 1 huge step closer in closing the deal. Safety is key, and will always be the most important aspect in marketing a new product or service. The 1-line Twitter phrase needs to be punchy with clear vocabulary and a link to the offer is just the start. Build momentum and anticipation through a communication

  • “I am soooo excited”
  • “It’s nearly here!”
  • “I couldn’t sleep with excitement about what is coming tomorrow”
  • “I’ve just seen <insert great product here> – <link>”
  • “You have to get one of these – <insert great product here> – <link>”
  • “Buy <insert great product here> NOW – <link>”
  • etc.

Wait!

There is something missing in this equation…

[People] People to Twitter and people to read the tweet. Companies cannot be unethical or dishonest. They must play it straight down the line. If they provide messages and build excitement they must do it with a sense of honesty and emotion. Companies must build equity in their customer base and, in turn, the customers will start to build equity in them.

Starbucks does a great job at this: follow -> http://twitter.com/Starbucks

April 10, 2009 at 3:41 pm Leave a comment

Music + Interaction = Beautiful

April 8, 2009 at 2:42 pm 1 comment

Facebook food for thought – No. 3

April 8, 2009 at 1:02 am 1 comment

Widget me this…

OK – these days online marketing needs to not only to have great design and user experience but it needs to ensure prolonged consumer engagement. A lot of companies say “we need a Facebook page” or “Let’s build some widgets” and they think that magically engagement appears.

Let’ s focus on widgets in this post…

Wikipedia compartmentalizes these as ‘GUI Widgets’:

  • “a widget (or control) is an element of a graphical user interface (GUI) that displays an information arrangement changeable by the user, such as a window or a text box. The defining characteristic of a widget is to provide a single interaction point for the direct manipulation of a given kind of data. Widgets are basic visual building blocks which, combined in an application, hold all the data processed by the application and the available interactions on this data.”

The most important part of this definition is ‘data’! A widget without content and data is like a car without gas (or petrol for you UK folks). It can look great but ultimately doesn’t do the job it needs to do.

If companies can align technology and ongoing marketing content correctly it can have some good impact especially when raising brand awareness

    Key quote:

    • “In fact, the adoption rate of many applications on social networking sites looks something like a steep bell curve, typically with rapid adoption at the outset and a quick drop when the enthusiasm ebbs. Depending on the application, that lifespan can be days, weeks, or months. The applications with the longest life tend to be those where developers constantly add new features to get users to come back. “

    Some more widget best practice can be found here:

    So, what are the basic qualification rules prior to thinking that widgets would be a good idea:

    1. Would the experience benefit from longer consumer engagement?
    2. Do you have enough resources to ensure the provision of fresh content over time, ideally daily / weekly / monthly?
    3. Do you have an active community that would adopt this?

    I will post soon with some great widget examples…

    April 6, 2009 at 4:11 pm 2 comments

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    I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do... Leonardo da Vinci (April 15, 1452 – May 2, 1519)
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