Hold ’em or fold ’em?

May 4, 2009 at 4:40 pm Leave a comment

Inside Social Games gives us a look at the top 25 Facebook games at the moment:

Texas Holdem Poker has a choke-hold on the top spot. So popularity is fed by basic human elements of needing to feel exhillerated by the win or the chase to fame, fortune and recognition. Let’s also look at the design of the app:

Profile pictures + simulated dealer chat (just as much personality as Vegas dealers if you ask me – lol) + real-time chat + competition + real-to-life game play seems to really work.

The onboarding process keeps this compelling through showing how many of the people in your network are already playing and offering advice and/or a shotcut straight through to the experience:

picture-2

So what does this tell us about designing Facebook apps:

  • Real-world simulation can work if you keep it authentic
  • The social elements must be there – from chat to visual to audio stimulus
  • You are on a winner if you play to human psychological needs such as self-actualization
  • Building initial demand and then letting it go viral is important

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Tweet, with the power of the mind! Facebook food for thought No. 4

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I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do... Leonardo da Vinci (April 15, 1452 – May 2, 1519)
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