Twitter up your life – part 1

May 28, 2009 at 2:12 pm Leave a comment

So the continuing saga of wondering how all these social networks will monetize their services continues…

“Twitter will launch a range of tools later this year aimed at helping both big brands and small businesses use the microblogging service”

This is pretty intersting stuff. Good consumer communication is 2-way and twitter provides a great platform to feel vindicated by posting bad service and equally thankful that someone from the company is listening.

Comcast uses twitter to monitor customer gripes:

  • twitter.com/comcastcares

Salesforce.com has taken this to the next level:

“Comcast will soon be joined on Twitter by thousands of other companies. Salesforce.com, the Web-based customer relationship management service that says it has more than a million subscribers, has legitimized the tweet as a cry for help by incorporating Twitter into its system. Now, when customers gripe on Twitter, Salesforce can automatically log a support request, and then post a human response back onto Twitter.”

This does seem like a logical step and if Apple do buy twitter, as discussed here, then we are in for some interesting times. Imagine twitter being in all apps and you opting in for progress reports in real-time thus automating your life story…

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