Archive for June, 2009

Finally, Social Network Intelligence

UNBOUND Technologies offers marketers an unparalleled understanding of consumers and influencers inside the social networking ecosystem. UNBOUND enables users to fully grasp the size, depth and scope of the social media landscape, allowing marketers to discover and engage consumers where they learn, communicate and interact – online via social networks such as Facebook, LinkedIn, Twitter, Bebo and MySpace, among many, many others.

My opinion? Very cool…

Imagine segmenting the social media landscape and then targeting them for marketing. This is the missing link in intelligence, Social CRM and execution. Now onto the challenge of true social data integration

Check them out here:


June 21, 2009 at 3:24 pm Leave a comment

Cool social media – Ford Fiesta Movement

I truly believe that social media does not just exist on the web. It takes virtual interaction + real interaction + real-world events/actions.

A great example of a company using this is Ford.

Picture 9

An isiders view is presented here:

June 17, 2009 at 4:46 pm Leave a comment

Facebook food for thought No. 5

Vodpod videos no longer available.

more about “Facebook Gangsta“, posted with vodpod

June 13, 2009 at 4:16 pm Leave a comment

Does traffic finding the site = success?

The team over at eMarketer (great resource for stats and facts on the current onlint world) have highlighter the most effective online marketing tactis for generating conversations:

I find it fascinating that they have divorced the idea that there needs to be something compelling at the destination for consumer engagement to be truly a success (with the end results as a desired behavior, like conversion to sale, subscription, or simply passing the details onto one or more friends) .

Michael Fortin rounds the picture out for us here

“So regardless of the marketing tactic, a successful marketing portfolio consists of numerous strategies focused on three core elements, and on developing them equally:

  1. Building Traffic
  2. Building Trust
  3. Building Sales”

Sales can mean a number of things (as I discussed above) but ultimately cash on the barrelhead.

Companies must look for good site content and reasons to return…

June 12, 2009 at 1:20 pm Leave a comment

E3 2009 – Microsoft smack down!

So E3 started with a bang!

Microsoft has unveiled its new control system for the Xbox 360 console, at E3 in Los Angeles. Project Natal is a fully hands-free control system that will use face recognition and motion sensors to allow users to play games.

Ok, so it is in prototype stage however Nintendo need to up_their_game (no pun intended) to really come back with something today.

Gizmodo had fantastic coverage yesterday here.

Here is the demo from yesterday:

…and the fairly anticeptic ‘vision video’:

Back to ol’ Blighty and the good old Aunty Beeb for the interview with Steven Spielberg (apologies for the ads here on the video – I have no control. I’d just like to say that I have no idea what meerkats have to do with cell phones *end_of_rant*):

Vodpod videos no longer available.

more about “BBC NEWS | Technology | Microsoft unv…“, posted with vodpod

June 2, 2009 at 2:49 pm Leave a comment

How to YouTube 101

So very, very well done. This is exactly how agencies should be using YouTube for themselves and for their clients:

June 1, 2009 at 5:15 pm Leave a comment

voxdialog’s ‘Digital Drums’

voxdialog provides organizations with the framework, tools, content and digital channel capabilities to create unrivalled digital brand momentum, partner collaborations & consumer engagement. This blog gives you the insight and tools to be inspired and get going

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I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do... Leonardo da Vinci (April 15, 1452 – May 2, 1519)
June 2009

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