Creating viral content that spreads like wildfire

August 11, 2010 at 5:09 pm Leave a comment

So, on the 10th of August a really interesting story about a disgruntled employee dramatically quitting her job popped up and spread virally (click image for the post):

It was witty, directed and scornful of her boss – it was brave and she was liekly never to get a job again for this action – overall it was inspirational.

But alas, it was none of the above. It was a lesson for us all on how to create viral content (click on the image for the follow-up post)

Brilliant nonetheless!

So, what was so great. They had the right ingredients:

  1. A story of the employee wronged – we could all relate in some way or our friends could
  2. They mentioned a hugely popular blog site –
  3. They mentioned a popular trading site –
  4. They mentioned a wildly successful Facebook game – Farmville (people love it or hate the updates they get about lonely lost black cows)
  5. They had a very attractive girl with costume changes and derogatory slang – HOPA
  6. It showed emotion and articulation
  7. The pictures bound the story and kep traffic on the site and drove repeat visits

Not possible with all situations where viral content needs to be created but it certainly gets the thinking going for sure.

CBS has a good story here

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I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do... Leonardo da Vinci (April 15, 1452 – May 2, 1519)
August 2010

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