Posts tagged ‘campaign’

Case study for #hashtag campaign analysis

Whilst going about my daily business I was posed a question on “How can we track a Twitter hashtag campaign”.

Obviously the answers lie out in the Internet:

The response has been beyond belief, far more effective than other marketing channels. We wanted to drive both brand awareness and direct response, but this has achieved both in a far more personal way.” – Wendy White, Founder of Moonfruit.com

Pretty cool + they use lots of great free online tools. See mt ‘Twitter Tools‘ page for these and so many more.

July 20, 2009 at 10:40 pm Leave a comment

Making Web Data Personal

So it has taken the traditional campaign management vendors a fair amount of time to really work out linking offline insight into online recommendations. It is not to say that they haven’t been shoe-horning their solution into online ecommerce and CMS platforms but now they are waking up to this as a serious opportunity. I partnered with Unica for a long time, prior to ficusing on digital, and they have probably the best campaign management solution out there. They have published this whitepaper that does act as a good general basis for looking at online engagement and campaign management using data-driven techniques. Down load by clicking the image below:

Making Web Data Personal

July 20, 2009 at 5:53 pm Leave a comment


voxdialog’s ‘Digital Drums’

voxdialog provides organizations with the framework, tools, content and digital channel capabilities to create unrivalled digital brand momentum, partner collaborations & consumer engagement. This blog gives you the insight and tools to be inspired and get going

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I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do... Leonardo da Vinci (April 15, 1452 – May 2, 1519)
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