Posts tagged ‘marketing’

Heineken really nails it…

Now this is a quite brilliant campaign…

March 22, 2010 at 4:50 pm Leave a comment

Video games industry interview – Part 1

Earlier this week I spoke with my friend Duane Brown who runs www.creativetraction.com and spoke about the video game industry and the trends that are affecting it’s view on the digital space. He is going to turn the conversation into a 2 part interview.

Part 1: How has strategy changed in the video games industry and what would you change:

Part 2: The three tiers of media, what some of the major changes that are going to take place in the video games industry is due next week

March 25, 2009 at 1:18 pm 1 comment

The militization of digital strategy

There are a number of parallels between military strategy developed over thousands of years and how we can market to consumers through digital channels…alignment, strategy, phases of engagement, knowing the ladscape, team motivation and navigation of complex environments are all relavant…

http://en.wikipedia.org/wiki/Marketing_warfare_strategies

More recommended reading can be found here:

Sun Tzu – the Art of War

Download a translation here

http://en.wikipedia.org/wiki/Sun_Tzu

http://en.wikipedia.org/wiki/The_Art_of_War

Miyamoto Musashi – Book of 5 Rings

http://samurai.com/5rings/

http://www.searchviews.com/index.php/archives/2008/07/seo-the-book-of-5-seo-rings-%E2%80%93-overcoming-the-biggest-obstacles-to-seo-success-with-the-ancient-wisdom-of-dr-naveel.php

Machiavelli

http://en.wikipedia.org/wiki/The_Prince

http://miha.ef.uni-lj.si/_dokumenti/wp/REDEPLOYMENT_WP-rec.doc

Napolean

http://www.easy-strategy.com/napoleon.html

http://ezinearticles.com/?Napoleon—The-Art-of-Marketing-Strategy&id=412671

March 20, 2009 at 1:53 pm Leave a comment


voxdialog’s ‘Digital Drums’

voxdialog provides organizations with the framework, tools, content and digital channel capabilities to create unrivalled digital brand momentum, partner collaborations & consumer engagement. This blog gives you the insight and tools to be inspired and get going

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I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do... Leonardo da Vinci (April 15, 1452 – May 2, 1519)
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