Posts tagged ‘sales’

Dell attributes $3m in sales to it’s Twitter account

I found this interesting article at Information Week.

Dell sells refurbished computer systems through Twitter at @DellOutlet, which the computer maker says has more than 600,000 followers.

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Since launching @DellOutlet in 2007, the company has taken in more than $2 million in sales directly attributed to Twitter and another $1 million from people who start at Twitter and then move on to buy a new computer somewhere else on the Dell Web site, Stefanie Nelson, who manages the Twitter account, said in the corporate blog late Thursday night.

It is a masterclass on getting Twitter right…

Authentic, attentive, real human interactions with advice on directing people to what they want to find. So many other businesses can learn from this.

I worked with Dell people for about 18 months in Europe and, I have to say, they are a insight-driven, dedicated company that pushes it’s people to deliver excellence to their customers. Hats off to you!

July 3, 2009 at 4:40 am Leave a comment


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I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do... Leonardo da Vinci (April 15, 1452 – May 2, 1519)
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