Posts tagged ‘social network’

Complexity and social networks

I found this great site that really gets you thinking about complex systems and how social networks interact:

August 15, 2010 at 9:35 am Leave a comment

Forrester: Social networking will be biggest enterprise 2.0 priority by 2013

Interesting article. The customer relationship is finally being driven by the customer and community:

http://blogs.zdnet.com/BTL/?p=8555

August 28, 2009 at 4:43 pm Leave a comment

World map of social networks

A map of the world, showing the most popular social networks by country, according to Alexa & Google Trends for Websites traffic data* (June 2009). A great little starter reference (warning check all the facts and feedback on the orginal page (click on map):

August 18, 2009 at 1:42 pm Leave a comment

Finally, Social Network Intelligence

UNBOUND Technologies offers marketers an unparalleled understanding of consumers and influencers inside the social networking ecosystem. UNBOUND enables users to fully grasp the size, depth and scope of the social media landscape, allowing marketers to discover and engage consumers where they learn, communicate and interact – online via social networks such as Facebook, LinkedIn, Twitter, Bebo and MySpace, among many, many others.

My opinion? Very cool…

Imagine segmenting the social media landscape and then targeting them for marketing. This is the missing link in intelligence, Social CRM and execution. Now onto the challenge of true social data integration

Check them out here:

logo

June 21, 2009 at 3:24 pm Leave a comment

Twitter up your life – part 1

So the continuing saga of wondering how all these social networks will monetize their services continues…

“Twitter will launch a range of tools later this year aimed at helping both big brands and small businesses use the microblogging service”

This is pretty intersting stuff. Good consumer communication is 2-way and twitter provides a great platform to feel vindicated by posting bad service and equally thankful that someone from the company is listening.

Comcast uses twitter to monitor customer gripes:

  • twitter.com/comcastcares

Salesforce.com has taken this to the next level:

“Comcast will soon be joined on Twitter by thousands of other companies. Salesforce.com, the Web-based customer relationship management service that says it has more than a million subscribers, has legitimized the tweet as a cry for help by incorporating Twitter into its system. Now, when customers gripe on Twitter, Salesforce can automatically log a support request, and then post a human response back onto Twitter.”

This does seem like a logical step and if Apple do buy twitter, as discussed here, then we are in for some interesting times. Imagine twitter being in all apps and you opting in for progress reports in real-time thus automating your life story…

May 28, 2009 at 2:12 pm Leave a comment

Facebook food for thought – No. 4

Facebook has sold a 1.96% stake for $200m (£126m) to a Russian internet firm, a move that values the social networking website at $10bn

$10bn for what? Access to a massive list of customers that engage with each other, that love your platform…

Lots of spin-off businesses will come from the alliances that are being formed with Digital Sky Technology’s (DST) and Microsoft. A quite clever, ‘traditional’ approach to business in the modern world. Where will this go. My predications:

  • Facebook announce another 2 or 3 aliances in the next 12 months
  • Joint spin-off products come out within 12 months
  • IPO within 18 months

Money on the barrel-head – let’s go…

May 26, 2009 at 9:04 pm Leave a comment

The top 100, the hot 140

Check out the top 100 mentioned brands on Twitter:

What I find interesting is that approximately half of these do not have Twitter accounts. In today’s day and age you need to participate in the conversation and that enables you to help temper sentiment and inject your honest opinion into the wider audience. It’s about public realtions and opening up your thoughts and feelings to a wider crowd.

I found this interesting presentation about Twitter and public relations (pretty girls hawking brand promises have transformed into 140 characters):

May 9, 2009 at 1:23 pm Leave a comment

Hold ’em or fold ’em?

Inside Social Games gives us a look at the top 25 Facebook games at the moment:

Texas Holdem Poker has a choke-hold on the top spot. So popularity is fed by basic human elements of needing to feel exhillerated by the win or the chase to fame, fortune and recognition. Let’s also look at the design of the app:

Profile pictures + simulated dealer chat (just as much personality as Vegas dealers if you ask me – lol) + real-time chat + competition + real-to-life game play seems to really work.

The onboarding process keeps this compelling through showing how many of the people in your network are already playing and offering advice and/or a shotcut straight through to the experience:

picture-2

So what does this tell us about designing Facebook apps:

  • Real-world simulation can work if you keep it authentic
  • The social elements must be there – from chat to visual to audio stimulus
  • You are on a winner if you play to human psychological needs such as self-actualization
  • Building initial demand and then letting it go viral is important

May 4, 2009 at 4:40 pm Leave a comment

Tweet, with the power of the mind!

Not likely to catch on but a useful way to showcase some cool scientific research:

May 3, 2009 at 3:36 pm 1 comment

Evan Williams on what’s behind Twitter’s explosive growth

A good balanced look at the beginnings and development of Twitter:

May 1, 2009 at 1:53 pm Leave a comment

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