Posts tagged ‘tactics’

Does traffic finding the site = success?

The team over at eMarketer (great resource for stats and facts on the current onlint world) have highlighter the most effective online marketing tactis for generating conversations:

I find it fascinating that they have divorced the idea that there needs to be something compelling at the destination for consumer engagement to be truly a success (with the end results as a desired behavior, like conversion to sale, subscription, or simply passing the details onto one or more friends) .

Michael Fortin rounds the picture out for us here

“So regardless of the marketing tactic, a successful marketing portfolio consists of numerous strategies focused on three core elements, and on developing them equally:

  1. Building Traffic
  2. Building Trust
  3. Building Sales”

Sales can mean a number of things (as I discussed above) but ultimately cash on the barrelhead.

Companies must look for good site content and reasons to return…

June 12, 2009 at 1:20 pm Leave a comment


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I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do... Leonardo da Vinci (April 15, 1452 – May 2, 1519)
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